It was supposed to be a comeback. Instead, it’s a cautionary tale. Alec Baldwin’s embattled Western Rust finally hit theaters — and audiences answered with silence. As The Hollywood Reporter reveals, the film scraped in just $25,000 across 115 theaters on opening day, a number so low it's almost poetic given the film’s tragic history.
Rust will forever be linked to the 2021 on-set shooting that killed cinematographer Halyna Hutchins and injured director Joel Souza. Despite lawsuits, public outrage, and Baldwin’s own legal battles, the film was finished and pushed into the world — premiering at Poland’s Camerimage festival before its quiet U.S. release.
Even though Baldwin was cleared of manslaughter charges, the film’s release has been clouded by the weight of its dark past. The muted reception underscores Hollywood’s struggle with balancing artistic pursuits and ethical considerations after such a devastating event.

Director Joel Souza has since expressed regret, saying bluntly: "I wish I never wrote the damn movie."
For a film born in tragedy and marred by controversy, Rust ends not with a bang — but with an empty theater.