In the world of streaming giants, where Netflix has long set the standard, unexpected breakthroughs occasionally emerge. That’s exactly what happened in 2024, when the third most-watched series of the year turned out to be Landman from Paramount+, racking up 9.90 billion minutes of viewing time. And that’s without counting the final two episodes!
The series, created by Taylor Sheridan — the prolific showrunner behind the acclaimed Yellowstone — immediately captured audience attention. Set in the ruthless and captivating world of West Texas oil magnates, the show offers a raw and intense portrayal of power struggles and survival. Starring Billy Bob Thornton, Jon Hamm, and Demi Moore, the cast’s undeniable charisma played a key role in its success.
While critics were not entirely impressed, viewers had a different perspective. The show debuted with a 74% rating on Rotten Tomatoes — higher than Yellowstone, which started at 58%. At the heart of the story is a fierce battle for control over an oil empire, along with confrontations with dangerous cartels. The season finale left audiences on edge, perfectly setting the stage for a second season.
Landman has proven that Netflix doesn’t hold a monopoly on hit shows. Yes, the streaming giant dominates the 2024 rankings, but Paramount+ is putting up a fight for viewers’ attention — and winning. If the final episodes had been included in the calculations, the show might have even competed for the top spot.
There’s no official announcement for a second season yet, but after such overwhelming success, it seems like only a matter of time. Fans are eagerly waiting, and Paramount+ surely won’t miss the chance to capitalize on its new golden (or should we say oil-rich?) opportunity in the streaming world.
