The film follows a group of foreigners working for a Vice-like media company, intent on exploiting quirky stories for sensationalist content. Their latest target is Super Carlitos, a whimsical singer known for his bunny ears, living in San Cristobal — a name that could refer to any Latin American locale.
Ulman, who previously showcased her unique humour in El Planeta, plays Elena, the cameraperson and interpreter. Her character's background — born in Argentina and raised in Spain — adds a metatextual layer to the narrative. The oddball crew includes the perpetually disgruntled host Edna (Chloë Sevigny) and Justin (Joe Apollonio), sound technician with a crush on the local inn receptionist.
When they discover they’ve arrived at the wrong San Cristobal, Jeff (Alex Wolff) pivots to fabricating a cult-related story with help from locals like Popa (Valeria Lois). Their interactions yield hilariously awkward moments, though scenes focusing on the Americans’ personal conflicts occasionally drag.
Visually, Magic Farm embraces anarchy; cinematographer Carlos Rigo Bellver employs unconventional techniques, including mounting cameras on animals for an immersive experience. The film’s tone echoes Chilean filmmaker Sebastián Silva’s work, exploring clueless gringos in Latin America.
Ulman’s character stands out as someone connected to the culture, highlighting the ignorance of her co-workers. The film cleverly critiques American entitlement while showcasing local resourcefulness. Ultimately, Elena remains an enigmatic figure caught between two worlds, reflecting Ulman’s nuanced perspective on cultural dynamics.
