This live-action adaptation of the beloved 2002 animated classic features Maia Kealoha as Lilo, Sydney Agudong as Nani, Zach Galifianakis as Dr. Jumba, and Chris Sanders reprising his role as the voice of Stitch. With a budget of $150 million, it marks director Dean Fleischer Camp's first major blockbuster.
As Disney gears up for the release, they are leveraging Stitch's mischievous nature in their marketing efforts. Ahead of the film's launch, Discussing Film shared a clip showcasing Stitch causing chaos at a movie theater. The footage captures patrons at the concession stand next to a giant popcorn bucket, who are startled when Stitch suddenly leaps out to greet them. Reactions vary from shock to laughter as new viewers experience Stitch's explosive entrance.
Despite recent Disney live-action remakes facing challenges — like Snow White, which earned just 200 million against a 250 million budget — Lilo & Stitch is projected for a strong opening. Hollywood anticipates a $120 million four-day weekend, driven by family attendance during Memorial Day.
This viral marketing campaign builds excitement for the film by introducing audiences to Stitch’s antics. It echoes the original film’s unique promotional strategy that featured Stitch interrupting scenes from classic Disney animations. This modern twist aims to connect audiences with the character while raising awareness for the upcoming movie.
