If not long ago filmmakers were apprehensive about the potential use of AI in cinema, it now seems the situation has dramatically changed. An example of this is the Russo brothers' statement about using AI in their new project The Electric State starring Millie Bobby Brown, Stanley Tucci, Chris Pratt and Michelle Yeoh on Netflix.
In a surprising turn of events, Joe Russo recently revealed in an interview with The Times that AI played a significant role in the post-production of The Electric State. Specifically, AI technology was used for voice modulation in the film, a tool Joe describes as being "accessible to any ten-year-old after watching a TikTok tutorial." While this may be true, as many TikTok videos have showcased simple voice AI techniques, it raises eyebrows that a $320 million project relied on such a cost-cutting measure. However, Joe views this as part of the industry's future.
"There’s a lot of resistance and exaggerated claims because people are intimidated by it," Joe remarked. "They don't understand it yet, but in the end, AI is going to be a much bigger part of filmmaking."
Although he acknowledges that AI is still evolving and not yet suited for high-stakes tasks, Joe believes it holds great potential for creativity in film.
"In its generative phase, AI is perfect for creative work," he stated. Despite many prominent figures in the film industry expressing concerns about AI’s growing influence, the Russos appear to be embracing it wholeheartedly. Even the Oscar-winning film The Brutalist made use of AI in small ways, without it affecting its success. While widespread acceptance of AI in creative roles remains uncommon, the Russos seem convinced it is an unavoidable part of the industry's future.
